Word of Mouth Marketing

I think everyone realizes that "word of mouth" advertising is the cheapest and probably most effective way to market a business or product. There are countless examples of products that took off primarily through people simply talking about it, creating "buzz" so to speak.

Until recently,how many Red Bull commercials did you see on T.V.? This product is a perfect example of how people, not electronic or printed media can take a little known product and make it a huge success. It took awhile as Red Bull has actually been available for years, but slow steady growth is the best formula for long term viability.

If you own your own business a vital part of your marketing strategy should be creating "buzz" for your product or service. The first step is to be good at what you do and the second is to have your satisfied customers spread the word. One mistake business owners make is to assume this will automatically take place.

You have to create an environment that encourages people to talk you up. One way is to come out and ask them to. There is nothing wrong with asking somebody to recommend you to their friends and family. Most times if a customer had a good experience they are more than happy to help. Another way is a good old bribe. Offer them a discount on their next purchase if they give you a business generating referral. A more subtle way is to create some form of communication with your customer base. Sending out a flyer or newsletter is a good way to keep your name fresh in their minds as well as encouraging them to refer you to a friend or two.

You have to remember, there are only two ways to build your business, add new customers and generate more business from your existing customers. Word of mouth is one of the best and actually easiest ways to accomplish this.