Communicating with Your Customers

Everyone knows that customers are the life blood of your business. Without customers you really don't have a business, just a great product or service that nobody buys. Keeping in touch with your customers on a consistent basis is one way to better understand their needs and create a relationship that will build loyalty and trust.

You need to know what is going on in the market, and your customers remain the best source of information.Is your product or service meeting their needs? Does your delivery meet their expectations? Is there a competitor that is poised to steal them away? All these questions need to be answered on a regular basis. You need to know what they are thinking and how they view you as a supplier. If there is a problem you need to know about it. The only thing worse than a customer that complains all the time, is the customer that you never hear from. They are the ones that will take their business somewhere else once a problem occurs.

Another main reason you need constant communication is to build a relationship. Don't just call on your customers when you need an order or it is time to renew a contract. Reach out to them on an ongoing basis to let them know you value their business and you want to understand how to better serve their needs. Be genuine in your approach and be consistent in you actions. They will come to value you more than just for what you provide. They will reward you with their loyalty and trust.

Customers voice their dissatisfaction by taking their business elsewhere. Use all forms of communication available to ensure they remain satisfied with you and your company. By all means, don't be a pest, but do be vigilante in your efforts.